Chrystal Capital has acted as fundraiser and advisor on the £12 million Series B private placement for MPP Global, the market leader within the media and entertainment industries, and powers paid content for global blue chip companies.
Both Albion Ventures and Grafton Capital, two UK based funds specialising in investing into high growth technology and particularly SaaS companies, have invested the full amount.
MPP Global, a high growth Software as a Service (SaaS) technology business, provides digital monetisation services to the media, sport and retail sectors. Clients include Sky, News UK, Daily Mail Group, L’Equipe and McClatchy.
“Having decided to bring in investor partners to help us take the next step, we are very pleased to have worked with Chrystal Capital for their total professionalism and expert advice in fundraising”.
Paul Johnson, CEO and Co-Founder of MPP Global
MPP Global’s proprietary platform, eSuite, converts and retains paid users for its clients, and is unique in its integration of identity management, customer relationship management and automated subscription billing.
Paul Johnson, CEO and Co-Founder of MPP Global commented: “Along with Chris Cheney, my Co-Founder, and the rest of the team, we are extremely proud of what we have achieved at MPP Global to date. Having decided to bring in investor partners to help us take the next step, we are very pleased to have worked with Chrystal for their total professionalism and expert advice in fundraising, especially in the Software as a Service space.”