Name

Chrystal Capital

Chrystal Capital raises £12 million Series B for MPP Global

Chrystal Capital Partners LLP is pleased to announce that it has acted as fund raiser and financial advisor for MPP Global, in a £12 million Series B private placement.

Chrystal Capital is an FCA authorised corporate finance boutique based in London. Chrystal advises on private and public transactions, with a focus on equity capital fundraising, either directly into private companies or as co-investment alongside best of breed VC and PE houses. Since 2010, Chrystal has advised on 54 transactions with an aggregate fundraise amount of over £570m.

MPP Global, a high growth Software as a Service (SaaS) technology business, provides digital monetisation services to the media, sport and retail sectors. Based in Warrington, UK, MPP Global is the market leader within the media and entertainment industries, and powers paid content for global blue chip companies including Sky, News UK, Daily Mail Group, L’Equipe and McClatchy. eSuite, MPP Global’s proprietary platform, converts and retains paid users for its clients, and is unique in its integration of identity management, customer relationship management and automated subscription billing.

Investing £12m in the Series B round are Albion Ventures and Grafton Capital, two UK based funds specialising in investing into high growth technology and particularly SaaS companies.

Paul Johnson, CEO and Co-Founder of MPP Global commented: “Along with Chris Cheney, my Co-Founder, and the rest of the team, we are extremely proud of what we have achieved at MPP Global to date. Having decided to bring in investor partners to help us take the next step, we are very pleased to have worked with Chrystal for their total professionalism and expert advice in fundraising, especially in the Software as a Service space. We are now incredibly excited to be embarking on the next chapter of MPP Global’s evolution, expanding into new markets and launching a stream of new eSuite features.”

Stephen Ford, Partner at Chrystal Capital, said: “With a fully integrated product as unique as eSuite, complete with a recurring revenue model and blue chip customer base, MPP Global makes a compelling investment opportunity. MPP Global will undoubtedly have more successes in the new markets it will enter post this funding round. We were delighted to be able to play a role in assisting this founder led, high growth and profitable tech business, in finding and selecting its first external investors.”

About Chrystal Capital

Chrystal Capital Partners LLP is an established, FCA regulated corporate finance firm with access to a global network of over 500 single family offices.

The firm specialises in being a trusted provider of advisory services to the families, assisting them with their existing portfolio investments, whilst also reviewing new investment cases on their behalf. Opportunities are originated from both within the network and other trusted third parties. The families are based mainly in the UK, Western Europe, North America, GCC and South East Asia.

Chrystal is regularly approached for equity investment by both companies and institutional investors looking for co-investment partners. In each case, our in-depth knowledge of the families’ asset allocations provides a gateway to an alternative source of funding.

Chrystal is sector agnostic and has a global outlook.

For further information please contact Stephen Ford at stephen.ford@chrystalcapital.com or call +44 (0) 207 850 4760.